Redesigning Yellow Urban Logo and Visual Identity

Yellow Urban is a hip magazine that showcases the lifestyles of the modern upwardly mobile Nigerian youth, with Lagos a the main focus.

The brief was redesigning the Yellow Urban Logo while maintaining the core brand elements of the logo. The former logo beside the current one can be seen below

Replaced the cursive logotype to a cleaner modern looking sans serif logotype

Different shades of the logo

Pattern design for the visual identity

Inspiration for the pattern design

The ‘orderly’ chaotic nature of Lagos public transport was a reference and inspiration for the pattern design.